{"id":2267,"date":"2025-08-09T20:28:08","date_gmt":"2025-08-09T19:28:08","guid":{"rendered":"https:\/\/hub.solacelung.eu\/professionals\/politica-e-defesa-de-interesses\/campanhas-de-sensibilizacao\/"},"modified":"2025-10-15T20:12:26","modified_gmt":"2025-10-15T19:12:26","slug":"campanhas-de-sensibilizacao","status":"publish","type":"professionals","link":"https:\/\/hub.solacelung.eu\/pt-pt\/professionals\/politica-e-defesa-de-interesses\/campanhas-de-sensibilizacao\/","title":{"rendered":"Campanhas de sensibiliza\u00e7\u00e3o"},"content":{"rendered":"<div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">Uma comunica\u00e7\u00e3o eficaz \u00e9 vital para aumentar a sensibiliza\u00e7\u00e3o e incentivar a participa\u00e7\u00e3o no rastreio do cancro do pulm\u00e3o.  <\/h3>\n<\/div><div class=\"site-padding\">\n<p>Encontra exemplos de campanhas dirigidas aos doentes e estrat\u00e9gias de imprensa e comunica\u00e7\u00e3o social concebidas para ajudar os profissionais de sa\u00fade e os defensores a envolver os doentes, os decisores pol\u00edticos e o p\u00fablico.<\/p>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkos.cz\/onkologicka-prevence\/screening\/program-screeningu-karcinomu-plic\/80-nebo-10-sance-na-preziti-rozdil-mezi-stadii-rakoviny-plic-je-dramaticky\/\">O Programa de Rastreio do Cancro do Pulm\u00e3o na Ch\u00e9quia partilhou comunicados de imprensa <\/a>antes do lan\u00e7amento do programa para aumentar a sensibiliza\u00e7\u00e3o e gerar participa\u00e7\u00e3o.  <br\/> <\/li>\n\n\n\n<li>As associa\u00e7\u00f5es de doentes no Reino Unido trabalharam com o Servi\u00e7o Nacional de Sa\u00fade (NHS) para desenvolver campanhas de promo\u00e7\u00e3o do rastreio do cancro do pulm\u00e3o. Estas campanhas envolveram uma investiga\u00e7\u00e3o exaustiva sobre a linguagem mais adequada para se dirigir \u00e0 popula\u00e7\u00e3o em geral e incentiv\u00e1-la a participar num programa de rastreio. As campanhas centraram-se na ideia de &#8220;fazer a manuten\u00e7\u00e3o&#8221; dos teus pulm\u00f5es (uma revis\u00e3o), tal como farias com um carro. Esta ideia era espec\u00edfica para um p\u00fablico masculino na casa dos 60 anos, que se pode identificar com esta terminologia.   <\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"611\" src=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png\" alt=\"\" class=\"wp-image-807\" srcset=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png 429w, https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign-344x490.png 344w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/figure>\n<\/div><div class=\"site-padding\">\n<p>Esta p\u00e1gina ser\u00e1 actualizada em breve com mais recursos.  <\/p>\n<\/div>","protected":false},"featured_media":0,"parent":2221,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2267","professionals","type-professionals","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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