{"id":2269,"date":"2025-08-09T20:28:08","date_gmt":"2025-08-09T19:28:08","guid":{"rendered":"https:\/\/hub.solacelung.eu\/professionals\/polityka-i-rzecznictwo\/kampanie-uswiadamiajace\/"},"modified":"2025-10-15T20:12:26","modified_gmt":"2025-10-15T19:12:26","slug":"kampanie-uswiadamiajace","status":"publish","type":"professionals","link":"https:\/\/hub.solacelung.eu\/pl\/professionals\/polityka-i-rzecznictwo\/kampanie-uswiadamiajace\/","title":{"rendered":"Kampanie u\u015bwiadamiaj\u0105ce"},"content":{"rendered":"<div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">Skuteczna komunikacja ma kluczowe znaczenie dla podnoszenia \u015bwiadomo\u015bci i zach\u0119cania do udzia\u0142u w badaniach przesiewowych w kierunku raka p\u0142uc.  <\/h3>\n<\/div><div class=\"site-padding\">\n<p>Znajd\u017a przyk\u0142ady kampanii skierowanych do pacjent\u00f3w oraz strategii prasowych i medialnych zaprojektowanych, aby pom\u00f3c pracownikom s\u0142u\u017cby zdrowia i rzecznikom zaanga\u017cowa\u0107 pacjent\u00f3w, decydent\u00f3w i opini\u0119 publiczn\u0105.<\/p>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkos.cz\/onkologicka-prevence\/screening\/program-screeningu-karcinomu-plic\/80-nebo-10-sance-na-preziti-rozdil-mezi-stadii-rakoviny-plic-je-dramaticky\/\">Program bada\u0144 przesiewowych w kierunku raka p\u0142uc w Czechach udost\u0119pni\u0142 komunikaty prasowe <\/a>przed uruchomieniem programu, aby zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 i zach\u0119ci\u0107 do udzia\u0142u.  <br\/> <\/li>\n\n\n\n<li>Organizacje pacjent\u00f3w w Wielkiej Brytanii wsp\u00f3\u0142pracowa\u0142y z National Health Service (NHS) w celu opracowania kampanii promuj\u0105cych badania przesiewowe w kierunku raka p\u0142uc. Kampanie te obejmowa\u0142y szeroko zakrojone badania nad najodpowiedniejszym j\u0119zykiem u\u017cywanym do kierowania do og\u00f3\u0142u populacji i zach\u0119cania ich do udzia\u0142u w programie bada\u0144 przesiewowych. Kampanie koncentrowa\u0142y si\u0119 na idei &#8222;serwisowania&#8221; p\u0142uc (przegl\u0105d techniczny), podobnie jak w przypadku serwisowania samochodu. By\u0142o to skierowane do m\u0119\u017cczyzn w wieku 60 lat, kt\u00f3rzy mog\u0105 identyfikowa\u0107 si\u0119 z t\u0105 terminologi\u0105.   <\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"611\" src=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png\" alt=\"\" class=\"wp-image-807\" srcset=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png 429w, https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign-344x490.png 344w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/figure>\n<\/div><div class=\"site-padding\">\n<p>Ta strona zostanie wkr\u00f3tce zaktualizowana o wi\u0119cej zasob\u00f3w.  <\/p>\n<\/div>","protected":false},"featured_media":0,"parent":2223,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2269","professionals","type-professionals","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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