{"id":2269,"date":"2025-08-09T20:28:08","date_gmt":"2025-08-09T19:28:08","guid":{"rendered":"https:\/\/hub.solacelung.eu\/professionals\/polityka-i-rzecznictwo\/kampanie-uswiadamiajace\/"},"modified":"2026-06-10T22:28:34","modified_gmt":"2026-06-10T21:28:34","slug":"kampanie-uswiadamiajace","status":"publish","type":"professionals","link":"https:\/\/hub.solacelung.eu\/pl\/professionals\/polityka-i-rzecznictwo\/kampanie-uswiadamiajace\/","title":{"rendered":"Kampanie u\u015bwiadamiaj\u0105ce"},"content":{"rendered":"<div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">Skuteczna komunikacja ma kluczowe znaczenie dla podnoszenia \u015bwiadomo\u015bci i zach\u0119cania do udzia\u0142u w badaniach przesiewowych w kierunku raka p\u0142uc.  <\/h3>\n<\/div><div class=\"site-padding\">\n<p class=\"wp-block-paragraph\">Znajd\u017a przyk\u0142ady kampanii skierowanych do pacjent\u00f3w oraz strategii prasowych i medialnych zaprojektowanych, aby pom\u00f3c pracownikom s\u0142u\u017cby zdrowia i rzecznikom zaanga\u017cowa\u0107 pacjent\u00f3w, decydent\u00f3w i opini\u0119 publiczn\u0105.<\/p>\n<\/div><div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">Komunikaty prasowe  <\/h3>\n<\/div><div class=\"site-padding\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkos.cz\/onkologicka-prevence\/screening\/program-screeningu-karcinomu-plic\/80-nebo-10-sance-na-preziti-rozdil-mezi-stadii-rakoviny-plic-je-dramaticky\/\">Program bada\u0144 przesiewowych w kierunku raka p\u0142uc w Czechach udost\u0119pni\u0142 komunikaty prasowe <\/a>przed uruchomieniem programu, aby zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 i zach\u0119ci\u0107 do udzia\u0142u.  <\/p>\n<\/div><div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">Filmy rekrutacyjne  <\/h3>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li>W ramach projektu SOLACE wyprodukowano trzy filmy animowane obejmuj\u0105ce szereg temat\u00f3w:  <div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/youtu.be\/2Z6p6tev_6Y\">Kto kwalifikuje si\u0119 do bada\u0144 przesiewowych w kierunku raka p\u0142uc?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/e9ngk-oEU68\">Co dzieje si\u0119 podczas badania przesiewowego w kierunku raka p\u0142uc?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/L_v3FuNY4Oc\">Rozwi\u0105zywanie powszechnych nieporozumie\u0144 dotycz\u0105cych bada\u0144 przesiewowych w kierunku raka p\u0142uc<\/a><br\/>Je\u015bli chcesz, aby te filmy zosta\u0142y przet\u0142umaczone na Tw\u00f3j j\u0119zyk, <a href=\"https:\/\/europeanlung.org\/solace\/contact\/\">skontaktuj<\/a> si\u0119 z nami.  <br\/> <br\/><\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li>Irlandzka organizacja Lung Health Check opracowa\u0142a seri\u0119 film\u00f3w wideo, aby pom\u00f3c w promowaniu programu i podnoszeniu \u015bwiadomo\u015bci na temat bada\u0144 przesiewowych w kierunku raka p\u0142uc.  <a href=\"https:\/\/youtube.com\/@lunghealthcheck?si=p3GpiQNWtbiCLXtt\">Obejrzyj seri\u0119 film\u00f3w.<\/a><br\/><\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">Plakaty rekrutacyjne  <\/h3>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li>W ramach programu pilota\u017cowego SOLACE opracowano r\u00f3\u017cne plakaty rekrutacyjne dostosowane do konkretnych odbiorc\u00f3w. <a href=\"https:\/\/europeanlung.org\/solace\/project-resources\/#:~:text=overview%20flyer%20%2D%20English-,Lung%20cancer%20screening%20recruitment%20poster%20for%20women,-Download%20a%20lung\">Zobacz wszystkie materia\u0142y<\/a>.  <\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li>Organizacje pacjent\u00f3w w Wielkiej Brytanii wsp\u00f3\u0142pracowa\u0142y z National Health Service (NHS) w celu opracowania kampanii promuj\u0105cych badania przesiewowe w kierunku raka p\u0142uc. Kampanie te obejmowa\u0142y szeroko zakrojone badania nad najodpowiedniejszym j\u0119zykiem u\u017cywanym do kierowania do og\u00f3\u0142u populacji i zach\u0119cania ich do udzia\u0142u w programie bada\u0144 przesiewowych. Kampanie koncentrowa\u0142y si\u0119 na idei &#8222;serwisowania&#8221; p\u0142uc (przegl\u0105d techniczny), podobnie jak w przypadku serwisowania samochodu. By\u0142o to skierowane do m\u0119\u017cczyzn w wieku 60 lat, kt\u00f3rzy mog\u0105 identyfikowa\u0107 si\u0119 z t\u0105 terminologi\u0105.   <\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"611\" src=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png\" alt=\"\" class=\"wp-image-807\" style=\"aspect-ratio:0.7021300659754948;width:218px;height:auto\" srcset=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png 429w, https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign-344x490.png 344w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/figure>\n<\/div>","protected":false},"featured_media":0,"parent":2223,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2269","professionals","type-professionals","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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