Effective communication is vital to raising awareness and encouraging participation in lung cancer screening. Find examples of patient-facing campaigns and press and media strategies designed to help healthcare professionals and advocates engage patients, policymakers, and the public.
- Press releases were shared by the Lung Cancer Screening Programme in Czechia ahead of the programme launch to raise awareness and generate participation.
- Patient organisations in the UK worked with the National Health Service (NHS) to develop campaigns promoting lung cancer screening. These campaigns involved extensive research into the most appropriate language used to target the general population and encourage them to attend a screening programme. Campaigns focused on the idea of ‘servicing’ your lungs (an MOT), as you would service a car. This was specific to a male audience in their 60s who may identify with this terminology.
This page will be updated with more resources soon.