{"id":2279,"date":"2025-08-09T20:28:08","date_gmt":"2025-08-09T19:28:08","guid":{"rendered":"https:\/\/hub.solacelung.eu\/professionals\/politika-a-obhajoba\/informacni-kampane\/"},"modified":"2026-06-10T22:26:58","modified_gmt":"2026-06-10T21:26:58","slug":"informacni-kampane","status":"publish","type":"professionals","link":"https:\/\/hub.solacelung.eu\/cs\/professionals\/politika-a-obhajoba\/informacni-kampane\/","title":{"rendered":"Informa\u010dn\u00ed kampan\u011b"},"content":{"rendered":"<div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">\u00da\u010dinn\u00e1 komunikace je z\u00e1sadn\u00ed pro zv\u00fd\u0161en\u00ed informovanosti a podporu \u00fa\u010dasti na screeningu rakoviny plic.  <\/h3>\n<\/div><div class=\"site-padding\">\n<p class=\"wp-block-paragraph\">Najd\u011bte p\u0159\u00edklady kampan\u00ed zam\u011b\u0159en\u00fdch na pacienty a tiskov\u00fdch a medi\u00e1ln\u00edch strategi\u00ed, kter\u00e9 maj\u00ed pomoci zdravotnick\u00fdm pracovn\u00edk\u016fm a obh\u00e1jc\u016fm zapojit pacienty, tv\u016frce politik a ve\u0159ejnost.<\/p>\n<\/div><div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">Tiskov\u00e9 zpr\u00e1vy  <\/h3>\n<\/div><div class=\"site-padding\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkos.cz\/onkologicka-prevence\/screening\/program-screeningu-karcinomu-plic\/80-nebo-10-sance-na-preziti-rozdil-mezi-stadii-rakoviny-plic-je-dramaticky\/\">Program screeningu rakoviny plic v \u010cesk\u00e9 republice p\u0159ed zah\u00e1jen\u00edm programu zve\u0159ejnil tiskov\u00e9 zpr\u00e1vy, <\/a>aby zv\u00fd\u0161il pov\u011bdom\u00ed a podpo\u0159il \u00fa\u010dast.  <\/p>\n<\/div><div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">N\u00e1borov\u00e1 videa  <\/h3>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li>V r\u00e1mci projektu SOLACE byla vytvo\u0159ena t\u0159i animovan\u00e1 videa na r\u016fzn\u00e1 t\u00e9mata:  <div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/youtu.be\/2Z6p6tev_6Y\">Kdo m\u00e1 n\u00e1rok na screening rakoviny plic?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/e9ngk-oEU68\">Co se d\u011bje b\u011bhem screeningu rakoviny plic?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/L_v3FuNY4Oc\">\u0158e\u0161en\u00ed b\u011b\u017en\u00fdch myln\u00fdch p\u0159edstav o screeningu rakoviny plic<\/a><br\/>Pokud byste cht\u011bli tato videa p\u0159elo\u017eit do sv\u00e9ho jazyka, <a href=\"https:\/\/europeanlung.org\/solace\/contact\/\">kontaktujte<\/a> n\u00e1s.  <br\/> <br\/><\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li>Irsk\u00e1 kontrola plicn\u00edho zdrav\u00ed vytvo\u0159ila s\u00e9rii vide\u00ed, kter\u00e1 maj\u00ed pomoci propagovat program a zv\u00fd\u0161it pov\u011bdom\u00ed o screeningu rakoviny plic.  <a href=\"https:\/\/youtube.com\/@lunghealthcheck?si=p3GpiQNWtbiCLXtt\">Pod\u00edvejte se na s\u00e9rii vide\u00ed.<\/a><br\/><\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<h3 class=\"wp-block-heading\">N\u00e1borov\u00e9 plak\u00e1ty  <\/h3>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li>V r\u00e1mci pilotn\u00edch projekt\u016f SOLACE byly vytvo\u0159eny r\u016fzn\u00e9 n\u00e1borov\u00e9 plak\u00e1ty p\u0159izp\u016fsoben\u00e9 konkr\u00e9tn\u00edmu publiku. <a href=\"https:\/\/europeanlung.org\/solace\/project-resources\/#:~:text=overview%20flyer%20%2D%20English-,Lung%20cancer%20screening%20recruitment%20poster%20for%20women,-Download%20a%20lung\">Prohl\u00e9dn\u011bte si v\u0161echny materi\u00e1ly<\/a>.  <\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><div class=\"site-padding\">\n<ul class=\"wp-block-list\">\n<li>Pacientsk\u00e9 organizace ve Spojen\u00e9m kr\u00e1lovstv\u00ed spolupracovaly s N\u00e1rodn\u00ed zdravotn\u00ed slu\u017ebou (NHS) na p\u0159\u00edprav\u011b kampan\u00ed propaguj\u00edc\u00edch screening rakoviny plic. Tyto kampan\u011b zahrnovaly rozs\u00e1hl\u00fd v\u00fdzkum nejvhodn\u011bj\u0161\u00edho jazyka pou\u017e\u00edvan\u00e9ho k osloven\u00ed \u0161irok\u00e9 populace a jej\u00edmu povzbuzen\u00ed k \u00fa\u010dasti na screeningov\u00e9m programu. Kampan\u011b se zam\u011b\u0159ily na my\u0161lenku &#8222;servisu&#8220; plic (MOT), podobn\u011b jako se servisuje automobil. To bylo specifick\u00e9 pro mu\u017esk\u00e9 publikum ve v\u011bku 60 let, kter\u00e9 se s touto terminologi\u00ed m\u016f\u017ee ztoto\u017enit.   <\/li>\n<\/ul>\n<\/div><div class=\"site-padding\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"611\" src=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png\" alt=\"\" class=\"wp-image-807\" style=\"aspect-ratio:0.7021300659754948;width:218px;height:auto\" srcset=\"https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign.png 429w, https:\/\/hub.solacelung.eu\/wp-content\/uploads\/2025\/08\/Nottingham-campaign-344x490.png 344w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/figure>\n<\/div>","protected":false},"featured_media":0,"parent":2243,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2279","professionals","type-professionals","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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