Effective communication is vital to raising awareness and encouraging participation in lung cancer screening.
Find examples of patient-facing campaigns and press and media strategies designed to help healthcare professionals and advocates engage patients, policymakers, and the public.
Press releases
Press releases were shared by the Lung Cancer Screening Programme in Czechia ahead of the programme launch to raise awareness and generate participation.
Recruitment videos
- Three animated videos were produced as part of the SOLACE project, covering a range of topics:
- Who is eligible for lung cancer screening?
- What happens during lung cancer screening?
- Addressing common misconceptions around lung cancer screening
If you would like these videos translating into your own language, please get in touch.
- The Irish Lung Health check developed a series of videos to help promote the programme and raise awareness of lung cancer screening. Watch the video series.
Recruitment posters
- The SOLACE pilots produced different recruitment posters tailored to specific audiences. View all materials.
- Patient organisations in the UK worked with the National Health Service (NHS) to develop campaigns promoting lung cancer screening. These campaigns involved extensive research into the most appropriate language used to target the general population and encourage them to attend a screening programme. Campaigns focused on the idea of ‘servicing’ your lungs (an MOT), as you would service a car. This was specific to a male audience in their 60s who may identify with this terminology.
